AMARK – A Trojan Horse for Crypto Adoption
Cryptocurrency as a payment method for in-store purchases have not gained significant traction. For consumers, there try little motivation to buy crypto from exchanges and then put it to use to make in-store purchases when there are lots of more payment methods readily available. For merchants, you can find too few consumers creating payments with crypto to warrant the additional setup needed seriously to accept it and convert it to fiat. AMARK removes these hurdles to adoption by changing how consumers and merchants interact with marketing.
AMARK try a system that solves three key issues:
– Local marketing inefficiency from the incapacity to capture client attention
– The should collect individual data by marketing options
– Poor consumer and merchant adoption of cryptocurrency
Efficient Local Marketing
AMARK started developing in 2017 with the aim of improving local marketing efficiency through the effective use of attention site economics and consumer preference indexing. Attention resource economics precisely treats attention as a finite resource and whenever applied to local advertising, allows businesses to capture verifiable consumer attention by offering direct compensation for it. AMARK makes use of marketing response information to understand consumer preferences and accurately determine the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK and paid for their attention to these has at a level that corresponds to their expected future shopping at aligned businesses. AMARK local advertising effectiveness improvements are knew through attaining verifiable attention, improved attention quality, data-based consumer targeting and effective circulation.
Blockchain – Ending Personal Data Collection
The customer pushback against intrusive data collection and resulting governmental privacy laws created a need for data-based advertising solutions that ensure consumer privacy. In response, AMARK used blockchain and cryptocurrency as tools to remove ANY need for the collection of in person recognizable information. AMARK uses public blockchain information, overlaid with merchant information, to recognize consumer preferences, understand local trends and ready a value for consumer attention. Marketing offers and attention information profiles are linked only to blockchain wallet addresses as opposed to to people. Cryptocurrency is the ONLY viable way to privately compensate a consumer because of their attention as more electronic payment methods reveal the identity of the payee. If an individual customer receiving an attention payment was identifiable via the payment method, then all response and preference data could possibly be effortlessly tied back into that specific, therefore compromising the individual’s information privacy.
A Trojan Horse for Crypto Adoption
AMARK eliminates the hurdles to adoption by changing how people and merchants interact with advertising. Merchants will join AMARK to gain from a superior advertising system that improves profitability. The activation of AMARK enables merchants to buy XAC through attention marketing system and distribute it to consumers via targeted advertisements. Consumers receive XAC repayments in return for their attention to these has, bypassing the requirement to secure crypto through an exchange. Once merchants activate the advertising system, XAC is accepted natively through in-store terminals without additional setup.
In our view, a pivot for the neighborhood advertising model to attention site economics will lead to widespread adoption of cryptocurrency by both merchants and consumers.