Arianee’s contribution will deliver an entirely universal protocol that allows the matching of goods in all markets. With Arianee, anybody can confirm the authenticity of a product simply and confidently with a smartphone. This offers a unique chance to build trust between brands, holders, and all sorts of more parties concerned without removing added benefits at any level. But a lot more than that, it unleashes newer possibilities to the existing marketplace, particularly for companies, using what we phone Smart-Link Marketing, which creates a revolutionary link between producers and also the current holders of the goods they produce. There is furthermore the main benefit of additional value, both to companies and their customers, whenever the authenticity of an asset is reliably verified by Arianee.