The MAD Network is a set of decentralized functions designed to seamlessly join each stakeholder inside the advanced adtech worth chain. The MAD Network is just not operated by one central occasion. Decentralized miners be certain that commercials are always being served, averting the potential of a single level of failure. Today’s advert tech provide chain is opaque – neither the advertiser nor the writer has perception into agreed-upon costs. The MAD Network is totally open and accessible by all events. Blockchain know-how provides every entity confidence within the veracity of the information within the community. The MAD Network places an finish to in the present day’s convoluted programmatic promoting system during which intermediaries seize 60 p.c of each advert greenback spent. By establishing belief inside the MAD ecosystem, community individuals can transact with out the necessity for a intermediary.