simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in confirming the unidentifiable items throughout the complete procedure. The information of this counterfeiters will become published on the blockchain, which is immutable and completely public for everybody to read. In choice, two big functions will likely be released over the way and can result much more parties joining the platform to accomplish the goal of evolving the system into a self-governed ecosystem. By combining these cutting-edge technologies, and additionally designing mechanisms to govern the platform on it’s own, our solution would have the ability to solve this problem at a larger scale and higher effectiveness.