Ternio is remodeling the $224 billion digital promoting market, which is stuffed with area fraud, bot visitors, and prolonged cost fashions. Incentives usually are not aligned inflicting each advertisers and publishers to really feel they’re on the dropping facet of the deal. The Ternio utility token gives a verifiable and decentralized asset that empowers advertisers to confirm spend by every middleman and provides publishers the car to be paid on supply. Advertisers get what they pay for and publishers don’t have to attend months to gather. Ternio might be built-in with most advert know-how platforms giving reliable companions a share of the market’s success. The answer Blockchain scalability challenge inside digital promoting ecosystem has been resolved by our personal constructed platform based mostly off each Stellar and Hyperledger Fabric. The Ternio blockchain system by our Lexicon blockchain makes use of sensible contracts. These sensible contracts might be considered up and down the complete provide chain. An audit report is maintained on the blockchain displaying breakdowns of pricing within the ecosystem and verifies the supply of adverts. The risk exists inside the Ternio blockchain to document “programmatic transaction level data – winning bid log data and metadata e.g. programmatic invoices” , which the trade is demanding.