uKit will generate dynamic landing pages — internet site versions personalized for different audiences. Thanks to the database of Internet users, the device knows the preferences of different audiences and fine-tunes the pages to match them. Each visitor sees the website version that will many most likely motivate them to take a target action: pick, submit an order, etc. The system tracks exactly how users react to various website versions, compares results and picks the best variations for further show. It constantly learns to increase the website's effectiveness and usability, as the community users bring an edge over competition thanks to dynamic personalization of the resources.